Bee Wise!

Bee Wise!


Pun-filled cartoon cinema ad for radios

A pun-filled cartoon cinema advert offering a look inside the bee hive. Can you guess what it's trying to sell?

If you don't like puns - look away now. EVH Emmett's commentary in this cartoon is so laden with wordplay and comic asides that you might almost be surprised to discover it is an advert. Before the arrival of commercial television, cinema ads often took this longer entertainment form to try and blend into the theatrical programme, but few manage such a neat transition into the sales message. See when you can guess what the product is.


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From the collection

The Art of Advertising

There's an art to selling, as any ad man or woman will tell you. And Britain's screen advertising has been among the most artistically ambitious of all. 

This collection highlights the evolution of an extraordinarily dynamic industry, from its first faltering steps in the earliest days of film, to the highly sophisticated mini-masterpieces of the television age. It showcases the astonishing variety of approaches, strategies and tricks advertisers have used to part us with our money - entertaining us even as they subtly manipulate us with promises of a new, tastier, brighter, cleaner, healthier and better life.


11 videos in this collection

A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.
1

Rudge-Whitworth - Britain's Best Bicycle

2

Bee Wise!

3

The Warning (Gibbs S.R. Toothpaste)

4

Every Man His Own Housewife (Persil Advert)

5

Barbara's Secret

6

Molar Mischief (Solidox Advert)

One of the earliest surviving British adverts
7

The Spirit of His Forefathers

8

Murder in the Air

9

At Home with Joy Shelton An Advertising Feature

10

Signs of the Times No.3

11

Bairns-Wear Wools and Woollies - For Boys and Girls

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