Signs of the Times No.3

1950
Silent
5m

The magazine of the screen' takes an advertorial approach, mixing advertising films with entertaining news stories.

Thanks to her use of Lux soap, Googie Withers is as 'fresh and lively as the flowers she is arranging'. Leslie Mitchell is also feeling energetic, having benefited from Horlicks 'which brings profound refreshing sleep to flood your entire being'. The only non-advert in this cinemagazine is an item about a cycle roller race - a little-known sporting activity which presumably missed out on sufficient promotional activity to catch on with the masses.

The Art of Advertising

There's an art to selling, as any ad man or woman will tell you. And Britain's screen advertising has been among the most artistically ambitious of all.

This collection highlights the evolution of an extraordinarily dynamic industry, from its first faltering steps in the earliest days of film, to the highly sophisticated mini-masterpieces of the television age. It showcases the astonishing variety of approaches, strategies and tricks advertisers have used to part us with our money - entertaining us even as they subtly manipulate us with promises of a new, tastier, brighter, cleaner, healthier and better life.