They Forgot to Read the Directions

They Forgot to Read the Directions


The 20s elite let their guard down... Amateur antics from media baron Lord Beaverbrook and friends, including HG Wells and Rebecca West.

This amateur black comedy offers revealing insights into some of Britain's 1920s elite. Shot at the majestic Surrey home of media magnate Lord Beaverbrook, it features a cast and crew of his celebrity friends. The racist and sexist attitudes on display here aren't so surprising coming from Daily Express proprietor Beaverbrook, who would a decade later be a prominent voice for appeasing Hitler. But more curious is the involvement of socialist HG Wells and pioneering feminist Rebecca West - who is credited with the ('ironic'?) script.

In what might seem another sign of the relaxed upper-crust morality of the time, Rebecca West had by this time ended a long-term love affair with Wells and is thought to have also had an affair with Beaverbrook. Rebecca West's calling as a novelist rather than a screenwriter is clear from the often amusing but rather wordy intertitles, and the in-jokes inevitably lose something in translation. One reference that can be cleared up is the use of Yadil to cure the poisoned wives. Yadil Antiseptic Jelly was a 'wonder drug' widely advertised after the post-WWI flu epidemic, but in 1924 a chemist discovered it was basically scented formaldehyde. The film was produced on professional 35mm stock for private screenings in the gardens of Beaverbrook's palatial Cherkley Court home, near Leatherhead.


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Pioneers of Personal Film

At the dawn of the cinema age, these trailblazing early adopters brought filmmaking technology into the home.

Home moviemaking is older than the first cinemas: we've been filming ourselves for well over a hundred years. The birth of the cinematograph in 1895 inspired a plethora of inventions pitched at the domestic market: Kinoras, Kammatographs, Pictorialographs, Birtacs and Biokams - all cameras designed for amateurs and enthusiasts to film and project in the home. This collection celebrates the earliest home movies preserved in Britain, and bears witness to the dawn of the amateur's long-standing fascination with family, travel and community. "The object in introducing this apparatus is to endeavour to popularize this extremely fascinating branch of photography.... [I have] always looked forward to the time when animated photography would be within the reach of every one" - filmmaker/inventor Birt Acres, on his Birtac camera, 1898.


25 videos in this collection

Grandma and Grandad also join in the fun of this home movie - with beaches, swings & roundabouts and a medieval pageant led by Christopher Robin
1

Local Scenes and Family Pictures

Four bright young things enact a midsummer's love tryst among the daisies in this short, well-crafted amateur fiction film.
2

Midsummer Madness - An Idiotic Idyll

Bright young things thereto plight troth in a society wedding.
3

Psyche's Wedding

Gotta dance! A bewitched violin gets everyone's feet tapping.
4

The Witch's Fiddle

Marjorie Glasspool's home movie captures a variety of events and occasions experienced by a Hampshire family
5

Marjorie Glasspool Films Her Family in Alton

Catholic fantasy starring Elsa Lanchester and Evelyn Waugh in an Andy Warhol fright wig.
6

The Scarlet Woman

In the year the Wright Brothers made their first flight, an Edwardian family film themselves taking to the skies… sort of.
7

Flying a Kite

Breathtakingly adorable home movie of an Edwardian seaside holiday on Bognor Regis beach.
8

Mermaids at Play

What would a party be without balloons? The delight of these Edwardian children resonates across the years.
9

Children's Party, Playing with Ball

One of the earliest amateur film portraits, and certainly one of the most charming.
10

Girls Looking at Film and Giggling

Edwardian children play a quick game of oranges and lemons for the camera in this early home movie.
11

Children's Party, "Oranges and Lemons"

Utterly gorgeous Edwardian home movie of a family's day out with bucket and spade on Bognor Regis beach.
12

Playing on Beach, Making Sandcastle

It's party time in Bournemouth in the pioneering decade that set the standard for change
13

Joan's Birthday Party

Joseph Emberton's marvellous film captures the early years of daughters Jocelyn and Gill - with birthdays, Christmas and a trip to Blackpool
14

Joce and Gill at Home

Men on holiday from work at a Staffordshire firm - and on leave from home – enjoy themselves camping at Penygeulan farm, Llanymawddwy.
15

Early film making at Welsh camp

A new baby holidays with London-based lawyer Goronwy Moelwyn Hughes, his wife and sons, and Lloyd Georges David and Megan discuss a new deal.
16

1934 Spirits from the Vasty Deep

Yards of bunting have been put up in Cardiff to celebrate King George V's  25 years on the throne and the Wade home in Park Place has its share.
17

Royal Silver Jubilee 1935 - Cardiff

The 20s elite let their guard down... Amateur antics from media baron Lord Beaverbrook and friends, including HG Wells and Rebecca West.
18

They Forgot to Read the Directions

A silent satire with hints of Monty Python.
19

Crossing the Great Sagrada

Aberaeron's pharmacist, with ready access to film, takes a camera out with his family and records them in town, on the beach and by the river.
20

Aberaeron - Alban Square

Evocative film capturing the suburb of Pinner succumbing to modernity, as we watch roads being constructed and the countryside retreating.
21

Factory to Home and Pinner Rd

A Somerset holiday with prolific amateur cinematographers the Tigg family
22

Minehead - Osborne Personal Film

Seven O'Clock Regular Swimmers' Club open the new season with a splash!
23

The Seven O' Clock Regulars' Swimming Club Part 1 of 3

Join the crowds in Barnstaple for fairground attractions
24

Barnstaple Fair in the 1920s

An interwar outing on the River Thames with a reminder of the Great Western Railway's influence in Birmingham.
25

An Outing on the Thames

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