Hey Coke: Beach

1958
Sound

Hey Coke! Can you stop shouting at Anna Karina?

How many different ways can you react to people shouting 'Hey Coke!' at you? Pity poor Anna Karina, not yet an icon of French New Wave cinema, but a jobbing model having the name of a soft drink repeatedly shouted at her. She had to put up with it while filming at least three versions of the same advert, which also saw her at a masquerade ball and a party.

Commercial for Coca-Cola featuring a shy woman entering into a party on a beach - people greet her with "Hey Coke" and offer the drink. She accepts and they all gather.

B/W and colour versions, suggesting that it was released on television and in the cinema.

Celebrity Sells

A celebrity endorsement is one of the advertisers' most powerful weapons.

For generations, movie stars, television personalities and sporting heroes have all bought in to selling out. A famous face can trigger a string of associations that advertisers hope will reflect well on the product. And for new faces, an advertising gig can be the path to recognition, and a career which enables you to be the star turn.

Behind the camera, too, advertising commissions can kickstart a career or offer a lucrative sideline. Directors like Alan Parker, Ridley Scott and Hugh Hudson got an early boost from advertising work, and many continued to shoot ads long after they 'made it' in features.