For generations, movie stars, television personalities and sporting heroes have all bought in to selling out. A famous face can trigger a string of associations that advertisers hope will reflect well on the product. And for new faces, an advertising gig can be the path to recognition, and a career which enables you to be the star turn.

Behind the camera, too, advertising commissions can kickstart a career or offer a lucrative sideline. Directors like Alan Parker, Ridley Scott and Hugh Hudson got an early boost from advertising work, and many continued to shoot ads long after they 'made it' in features.