Going Shopping with Elizabeth Allan

Going Shopping with Elizabeth Allan


Everyday essentials like brandy, teabags and Tupperware are all on offer at London's most famous store.

"I do a great deal of my shopping here, do come in and help!" commands actress Elizabeth Allan as she strides through Harrods' famous Food Hall in this early 'infomercial', made for the fledgling ITV network. If one needed help in sourcing one's teabags, brandy or Tupperware, one was in luck! First up, Allan surprisingly bypasses the displays of foie gras to give a typically kitchen-phobic 1950s man a lesson in those newfangled Tetley teabags.

A trip up the "moving staircase" later and our hostess has progressed to the hard stuff, extolling the joys of Martell 3-Star brandy. Next on the list, a grinning blonde saleswoman pushes the Bex Housewares range with gusto ("Incidentally, aren't the lids attractive!"), confirming the suspicion that ordinary British housewives - rather than Knightsbridge's ladies-who-lunch - were the film's real target audience. Skegness-born Allan, who enjoyed a brief Hollywood career in the 1930s, also visited the Marshall & Snelgrove department store on Oxford Street for the Going Shopping series.


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Celebrity Sells

A celebrity endorsement is one of the advertisers' most powerful weapons. 

For generations, movie stars, television personalities and sporting heroes have all bought in to selling out. A famous face can trigger a string of associations that advertisers hope will reflect well on the product. And for new faces, an advertising gig can be the path to recognition, and a career which enables you to be the star turn.

Behind the camera, too, advertising commissions can kickstart a career or offer a lucrative sideline. Directors like Alan Parker, Ridley Scott and Hugh Hudson got an early boost from advertising work, and many continued to shoot ads long after they 'made it' in features.
 


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Everyday essentials like brandy, teabags and Tupperware are all on offer at London's most famous store.
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Going Shopping with Elizabeth Allan [At Harrods]

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