The Economist

1921
Silent
9m

Silent comedian Walter Forde takes an illuminating trip around the Osram light bulb factory in this bizarre advertising film.

British silent clown Walter Forde tries to strengthen his resolve after his feisty 'modern' girlfriend makes demands that he should economise. Staring into a lightbulb as he attempts to instil himself with renewed backbone, he accidentally hypnotises himself - becoming a strange, invisible, spectral visitor on the production line at the Osram light bulb factory. Despite Forde's invasive mingling with the employees on the factory floor, all remain resolutely stony-faced throughout the comedian's voyeuristic visit. Not once does anybody accidentally crack a smile.

Advertisement for Osram light bulbs, featuring Walter Forde and Jean Millar.

Celebrity Sells

A celebrity endorsement is one of the advertisers' most powerful weapons.

For generations, movie stars, television personalities and sporting heroes have all bought in to selling out. A famous face can trigger a string of associations that advertisers hope will reflect well on the product. And for new faces, an advertising gig can be the path to recognition, and a career which enables you to be the star turn.

Behind the camera, too, advertising commissions can kickstart a career or offer a lucrative sideline. Directors like Alan Parker, Ridley Scott and Hugh Hudson got an early boost from advertising work, and many continued to shoot ads long after they 'made it' in features.