Heinz Baked Beans: Common Market
In 1972 Britain entered the European common market full of beans. What could go wrong?
Hopes and fears around Britain entering the European common market in 1972 manifested in many ways - such as this opportunistic TV ad. Were such 'British' institutions as Heinz Baked Beans on toast under threat? But before building walls around our national treasures we should perhaps bear in mind that the company flying the Union Jack to flog their canned goods is actually American.
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Commercial Break: British Advertising on Screen
Few films capture our hopes, fears and desires in such a compact expressive form as the screen advertisement.
A part of the film story from its earliest days, advertising grew up with the cinema, going on to transform television and colonising the online world with seductive viral videos. Look out for famous faces both before and after they had their big break, and the illustrious names of those behind the camera who, like Ridley Scott and Alan Parker, took their talents into mainstream cinema.
Here are snapshots of what we ate, how we travelled, and the lives we aspired to. But remember: other lifestyles are available.
10 videos in this collection
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Hovis: Boy on the Bike
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Rudge-Whitworth - Britain's Best Bicycle
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Coca-Cola: Mary Hopkin
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The Daz with the Blue Whitener
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What We Want Is Watney's Army
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Sam Goes Shopping
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Buzby - Gossip
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Babycham: Clovelly
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