What We Want Is Watney's Army
A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.
To the rowdy tune of 'One Man Went to Mow', a young Michael Caine drinks pale ale while his Army chum prefers Watney's Brown in this entertaining advert. Have they been caught out, or will the Sergeant join them for a drink? This 1959 appearance came near the dawn of Caine's career - it would be another five years before his big break and a starring role in Zulu (1964).
Advertisement for Watney's brown ale featuring various soldiers enjoying the beer.
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Commercial Break: British Advertising on Screen
Few films capture our hopes, fears and desires in such a compact expressive form as the screen advertisement.
A part of the film story from its earliest days, advertising grew up with the cinema, going on to transform television and colonising the online world with seductive viral videos. Look out for famous faces both before and after they had their big break, and the illustrious names of those behind the camera who, like Ridley Scott and Alan Parker, took their talents into mainstream cinema.
Here are snapshots of what we ate, how we travelled, and the lives we aspired to. But remember: other lifestyles are available.
10 videos in this collection
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Hovis: Boy on the Bike
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Rudge-Whitworth - Britain's Best Bicycle
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Coca-Cola: Mary Hopkin
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The Daz with the Blue Whitener
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What We Want Is Watney's Army
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Sam Goes Shopping
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Buzby - Gossip
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Babycham: Clovelly
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