Lux: Close-ups of the Stars
A triple bill of glamour courtesy of Lux toilet soap.
Popular celebrities Margaret Lockwood and Patricia Roc share scenes from their latest Gainsborough melodramas while revealing the secret of their beautiful skin, in these adverts for Lux toilet soap - used, apparently, by 9 out of 10 film stars.
The film has unfortunately suffered some deterioration, but it nonetheless retains all of its kitsch charm.
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Commercial Break: British Advertising on Screen
Few films capture our hopes, fears and desires in such a compact expressive form as the screen advertisement.
A part of the film story from its earliest days, advertising grew up with the cinema, going on to transform television and colonising the online world with seductive viral videos. Look out for famous faces both before and after they had their big break, and the illustrious names of those behind the camera who, like Ridley Scott and Alan Parker, took their talents into mainstream cinema.
Here are snapshots of what we ate, how we travelled, and the lives we aspired to. But remember: other lifestyles are available.
10 videos in this collection
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Hovis: Boy on the Bike
3
Rudge-Whitworth - Britain's Best Bicycle
4
Coca-Cola: Mary Hopkin
5
The Daz with the Blue Whitener
6
What We Want Is Watney's Army
7
Sam Goes Shopping
8
Buzby - Gossip
9
Babycham: Clovelly
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