The Daz with the Blue Whitener
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The Daz with the Blue Whitener
Mrs Cross takes the Daz test but what will the outcome be?
This is a Daz commercial from the regions filmed by Television Wales and West (TWW) in a mid Devon town. The television company held the franchise for South Wales and West of England region and broadcast from 1958 to 1968. This was part of half-hour programme of adverts that they broadcast weekly. Brand X or Daz? Mrs Cross of course chooses Daz for producing whiter than white whites and as if to make a point, the church bell chimes in the background!
What you can't see in black and white is the blue whiteness produced by the leading brand. Daz is a laundry detergent and was introduced in February 1953. It is manufactured by Proctor and Gamble and the advertising campaign featured the whiter than white series of adverts where ordinary householders stated why they would choose Daz. The adverts have helped to place the brand in the top echelons for recognisable household consumables with famous taglines that became catchphrases for the common householder.
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Commercial Break: British Advertising on Screen
Few films capture our hopes, fears and desires in such a compact expressive form as the screen advertisement.
A part of the film story from its earliest days, advertising grew up with the cinema, going on to transform television and colonising the online world with seductive viral videos. Look out for famous faces both before and after they had their big break, and the illustrious names of those behind the camera who, like Ridley Scott and Alan Parker, took their talents into mainstream cinema.
Here are snapshots of what we ate, how we travelled, and the lives we aspired to. But remember: other lifestyles are available.
10 videos in this collection
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Hovis: Boy on the Bike
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Rudge-Whitworth - Britain's Best Bicycle
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Coca-Cola: Mary Hopkin
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The Daz with the Blue Whitener
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What We Want Is Watney's Army
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Sam Goes Shopping
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Buzby - Gossip
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Babycham: Clovelly
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