Lyons Maid: Lolly Gobble Choc Bomb

1974
Sound
1m

Animated advert for the much loved strawberry ice lolly, with chocolate and sugar balls and a chocolate bar inside!

There's nothing cooler than owning a Lyon's Maid Lolly Gobble Choc Bomb, back in the 70s this ice-lolly treat commanded respect from fellow kids on the walk home from school. You'd done well if you had one of these. The poem was nearly as cool as the actual lolly... A lolly gobble choc bomb is strawberry flavour ice, topped with chocolate sugar balls so it tastes extra nice, with a lolly gobble choc bomb you get a big surprise, it's a Lyons Maid ice lolly with a bar of choc inside! With a certain radioactive look about it now - unsurprisingly this one is no longer made today.

Advertisement for Lyons Maid Lolly Gobble Choc Bomb. Animated cartoon. Strawberry flavoured ice covered with chocolate and sugar balls with a chocolate bar inside.

Animated Ads

British animation won great success as an entertainer, but it has long had a lucrative second career in sales

In cinemas and on TV, animated adverts have frequently outshone the main attraction. In the early days of the cinema, animated ads were often relative epics, with five-minute comic encounters leading to a pack-shot punchline. The arrival of commercial television in 1955 brought the animated ad down to bite-size, but if anything they packed an even harder punch. Advertisers found that animation could soften the edges of a hard sell approach, and bring cartoon brand characters to life.