Cadbury's Star Bar

1979
Sound
1m

An animated spaceman finds a Star Bar which gives him an energy boost.

In a galaxy not too far away, animated spacemen make a significant discovery; A possible solution for the energy crisis. Introduced in 1976 the Star Bar was a peanut packed chocolate bar that enjoyed wide popularity until its name change in the middle 1980s to Peanut Boost. It's still available today and is now called Star Bar once again but you have to search hard to find them - so plan ahead for that energy crisis!

Animated advert for Cadbury's chocolate bar. A spaceman finds a Star Bar which
gives him energy. Slogan: "Next time you're having an energy crisis".

Animated Ads

British animation won great success as an entertainer, but it has long had a lucrative second career in sales

In cinemas and on TV, animated adverts have frequently outshone the main attraction. In the early days of the cinema, animated ads were often relative epics, with five-minute comic encounters leading to a pack-shot punchline. The arrival of commercial television in 1955 brought the animated ad down to bite-size, but if anything they packed an even harder punch. Advertisers found that animation could soften the edges of a hard sell approach, and bring cartoon brand characters to life.