Your Shopping Guide
Series of adverts local to the town of Darlington - all are drawn images with some basic cut-out animation:
"You spend one third of your life...here!"
- Couple by a bedstead
"Why not spend it in comfort?"
- Mattress, sheets and pillows added.
"With bedding from Allan & Harding, 139 North Road"
- Images of products
Wonderful value in bedding and complete house furnishings.
- Two women have tea
"'I really must have my hair done!'"
"'Come to MISS YOUNG. A Marcel Wave only costs 1/-!'"
"What a difference now!"
- Two couples in inset circles.
"Both Men: "How Charming you look to-night!"'
"Lovely hair deserves good treatment. Poor hair demands it! Miss Young. New premises. 16, BONDGATE
- Man in pyjamas lies on a bench.
"If sufficiently tired - you could sleep on this!"
"Or even this!"
- The man lying on a tightrope.
"But if you wish for ease and comfort - "
- Image of a globe
"There is nothing in the world..."
- Globe breaks open to reveal a bed.
"...for you like a SAM WILKES MATTRESS"
- Woman asleep on a mattress
"Call and see the Sam Wilkes &Sons Mattress! at 36/-. Guaranteed 20 years. 192 Northgate. Easy sleep and easy terms"
- Man frying in a kitchen. He flips up the basket and the chips spell out the name:
"W. RICHARDSON 78, Eldon Street. Fresh fish cooked in pure dripping. Latest gas cooking range. Call in on your way home"
- Man and woman in inset circles holding up clothes.
"Don't discard those shabby clothes! Send them to -"
- Van drives on labelled "Northern Dyers Darlington. Scientific Dyers and Dry Cleaners".
- The couple together.
"No! They are not new clothes! They are just returned from Northern Dyers Tubwell Row"
- Furniture in a room
"Ugly wallpaper spoils your room!"
- Sample book
"Select your new paper at T.Easby's"
- The room with hew wallpaper.
"T. EASBY Ltd 111 Northgate"
"The house for Quality! Wallpaper at real prices"
- A man and a woman hold out papers.
"Don't worry about the presents - Call at The Gifthouse"
- A display of different gifts and books
"Extensive selection of presents suitable for all at Bargain Prices."
"Remember The Gifthouse 22, North Road Darlington
- A couple either side of a wedding ring, then images of the couple in the ring.
"Good luck and happiness through a ring from R. Hughes"
"R. Hughes for engagment and wedding rings. Beautiful Jewelry of every description. 26 Blackwell Gate."
- Picture of a semi-detached house
"What about that garage for your new house?
- Garage added to the house
"Lowest estimates free"
"Consult F. Robson for House repairs and renovations, 37 Westmoreland Street"
- Pile of books
"Your silent friends. But do you read the latest 7/6' novels"
- Different display of books, Ethel M. Dell, Edgar Wallace, P.G. Wodehouse, "Seamark"
- Images of 2 pennies, a Clarence E Milford book, and a calendar
"For 2d per book per week?"
"Join Bowser's Library. 22, North Road. No membership fee"
- A spectre marked depreciation hangs over a house, removing a large sack. A policeman enters and takes the sack.
"Arrest depreciation! - by keeping your house in good repair"
- An open backed truck marked "W.Walker" enters the screen.
"Re-decorations at reasonable prices. First-rate workmanship. Estimates free. 49, Coniston Street.
-Two images of people standing on crowded trains.
"Why put up with this - or this -"
-Hand with pennies and tickets.
"Save the cost of all these"
- A man on a bike
"Posess a Rudge-Whitworth Cycle from White Bros. Pay as you ride. New machines from £4.15.0 or 8/6 per month. Northgate (Opposite Theatre Royal)
- Bride and groom
"When she married him he looked like this!"
- The couple seated at a table.
"She fed him on foodstuffs from Oliver's. And now he looks like this."
"Moral - For Health's sake - eat good food from Oliver's Stores. 157 North Road & 85 Corporation Road, Darlington"
-Jacques and Jacques box and a woman in lingerie
"For dainty lingerie, smart frocks and gowns -"
- A dress comes out of the box and onto the woman.
"Hosiery, Gloves, etc"
- images of same
"Houslehold Linen etc."
- images of same
"Jacques & Jacques Ltd."
[film ends abruptly]
Tags
Animated Ads
In cinemas and on TV, animated adverts have frequently outshone the main attraction. In the early days of the cinema, animated ads were often relative epics, with five-minute comic encounters leading to a pack-shot punchline. The arrival of commercial television in 1955 brought the animated ad down to bite-size, but if anything they packed an even harder punch. Advertisers found that animation could soften the edges of a hard sell approach, and bring cartoon brand characters to life.
32 videos in this collection
Your Shopping Guide
Molar Mischief (Solidox Advert)
Dolly Put the Kettle On
Cadbury's Star Bar
Mousewife's Choice
Fable of the Fabrics
South Sea Sweethearts
Silver Lining
Lyons Maid Lolly Gobble Choc Bomb
Put Una Money for There
The Right Spirit
Flu-ing Squad
Looking Ahead
Mr.........Goes Motoring
What Ho She Bumps
Brooke Bond D: Tea Party
Branston Pickle: Advertising Agency
Lyons Maid Vanilla - 2p Off
The Boy Who Wanted to Make Pictures
Shippam's Guide to Opera
Babycham: Tennis
Change for the Better
Aladdin and the Junior Genie
Fun on the Farm
Carnival in the Clothes Cupboard
Guinness - RAF Flying Toucans
Bee Wise!
Guinness at the Albert Hall
Not Cricket
The Red Box Fantasy