The Economist

The Economist

Silent comedian Walter Forde takes an illuminating trip around the Osram light bulb factory in this bizarre advertising film.

British silent clown Walter Forde tries to strengthen his resolve after his feisty 'modern' girlfriend makes demands that he should economise. Staring into a lightbulb as he attempts to instil himself with renewed backbone, he accidentally hypnotises himself - becoming a strange, invisible, spectral visitor on the production line at the Osram light bulb factory. Despite Forde's invasive mingling with the employees on the factory floor, all remain resolutely stony-faced throughout the comedian's voyeuristic visit. Not once does anybody accidentally crack a smile.

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Pioneers of Screen Advertising

Almost from the dawn of film, advertising was a part of the filmgoing experience. This collection showcases some of screen advertising's earliest steps, as companies learnt to mimic the evolving forms of film comedy, drama, documentary and animation with the careful addition of their product as co-star.

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16 videos in this collection

One of the earliest surviving British adverts

The Spirit of His Forefathers

  • 1900
A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.

Rudge-Whitworth - Britain's Best Bicycle

  • 1902

Girls Packing Soap

  • 1898

Changing Hues

  • 1922

Trojan Car Advert

  • York
  • 1926

Mr.........Goes Motoring

  • 1925

Cinema Commercial - Candy Cushions

  • 1920

The Tale of the Amp-lion

  • 1925

The Boy Who Wanted to Make Pictures

  • 1924

Looking Ahead

  • 1930

Does Your Wife Know?

  • Kingston Upon Thames
  • 1930

Ransomes Trolley Buses

  • Maidstone
  • 1929

Barbara's Secret

  • Devon
  • 1923

Transporting Loads - With or without Roads

  • 1920

Sound Advice

  • 1931

The Economist

  • 1921
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