Mr.........Goes Motoring
Deceptively simple early animated ad for Shell petrol
H.M. Bateman's cartoons for Punch magazine made him one of the most celebrated artists of the 1920s and 1930s. He was best known for "The Man Who...", a series of drawings satirising class and morals by making comedy from social faux pas. This film was based on a set of 14 colour posters commissioned from Bateman by Shell, featuring the character 'Mr Wiseman' and running through a series of emotions - jubilation, determination, etc.
The animation was produced by the Australian David Barker. Barker and Bateman would collaborate again on The Boy Who Wanted to Make Pictures, made for Kodak and also available on BFI Replay.
Pioneers of Screen Advertising
Almost from the dawn of film, advertising was a part of the filmgoing experience. This collection showcases some of screen advertising's earliest steps, as companies learnt to mimic the evolving forms of film comedy, drama, documentary and animation with the careful addition of their product as co-star.
16 videos in this collection
Rudge-Whitworth - Britain's Best Bicycle
Girls Packing Soap
Changing Hues
Trojan Car Advert
Mr.........Goes Motoring
Cinema Commercial - Candy Cushions
The Tale of the Amp-lion
The Boy Who Wanted to Make Pictures
Looking Ahead
Does Your Wife Know?
Ransomes Trolley Buses
Barbara's Secret
Transporting Loads - With or without Roads
Sound Advice