Mr.........Goes Motoring

Mr.........Goes Motoring

Deceptively simple early animated ad for Shell petrol

H.M. Bateman's cartoons for Punch magazine made him one of the most celebrated artists of the 1920s and 1930s. He was best known for "The Man Who...", a series of drawings satirising class and morals by making comedy from social faux pas. This film was based on a set of 14 colour posters commissioned from Bateman by Shell, featuring the character 'Mr Wiseman' and running through a series of emotions - jubilation, determination, etc.

The animation was produced by the Australian David Barker. Barker and Bateman would collaborate again on The Boy Who Wanted to Make Pictures, made for Kodak and also available on BFI Replay.

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From the collection

Pioneers of Screen Advertising

Almost from the dawn of film, advertising was a part of the filmgoing experience. This collection showcases some of screen advertising's earliest steps, as companies learnt to mimic the evolving forms of film comedy, drama, documentary and animation with the careful addition of their product as co-star.

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16 videos in this collection

One of the earliest surviving British adverts

The Spirit of His Forefathers

  • 1900
A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.

Rudge-Whitworth - Britain's Best Bicycle

  • 1902

Girls Packing Soap

  • 1898

Changing Hues

  • 1922

Trojan Car Advert

  • York
  • 1926

Mr.........Goes Motoring

  • 1925

Cinema Commercial - Candy Cushions

  • 1920

The Tale of the Amp-lion

  • 1925

The Boy Who Wanted to Make Pictures

  • 1924

Looking Ahead

  • 1930

Does Your Wife Know?

  • Kingston Upon Thames
  • 1930

Ransomes Trolley Buses

  • Maidstone
  • 1929

Barbara's Secret

  • Devon
  • 1923

Transporting Loads - With or without Roads

  • 1920

Sound Advice

  • 1931

The Economist

  • 1921
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