Mr.........Goes Motoring

Mr.........Goes Motoring


Deceptively simple early animated ad for Shell petrol

H.M. Bateman's cartoons for Punch magazine made him one of the most celebrated artists of the 1920s and 1930s. He was best known for "The Man Who...", a series of drawings satirising class and morals by making comedy from social faux pas. This film was based on a set of 14 colour posters commissioned from Bateman by Shell, featuring the character 'Mr Wiseman' and running through a series of emotions - jubilation, determination, etc.

The animation was produced by the Australian David Barker. Barker and Bateman would collaborate again on The Boy Who Wanted to Make Pictures, made for Kodak and also available on BFI Player.


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From the collection

Pioneers of Screen Advertising

Almost from the dawn of film, advertising was a part of the filmgoing experience. This collection showcases some of screen advertising's earliest steps, as companies learnt to mimic the evolving forms of film comedy, drama, documentary and animation with the careful addition of their product as co-star.
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16 videos in this collection

One of the earliest surviving British adverts
1

The Spirit of His Forefathers

A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.
2

Rudge-Whitworth - Britain's Best Bicycle

3

Girls Packing Soap

4

Changing Hues

5

Trojan Car Advert

6

Mr.........Goes Motoring

7

Cinema Commercial - Candy Cushions

8

The Tale of the Amp-lion

9

The Boy Who Wanted to Make Pictures

10

Looking Ahead

11

Does Your Wife Know?

12

Ransomes Trolley Buses

13

Barbara's Secret

14

Transporting Loads - With or without Roads

15

Sound Advice

16

The Economist

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