Candy Cushions
Cinema snacks that don't leave you with sweet nothing when the box is empty.
Looking for a sweet, a surprise, and a toy? This cinema advert from the early 1920s raises the stakes a little. Billed as 'the latest novelty in American sweets' fresh across the Atlantic, every box of Candy Cushions appears to come with an outlandish gift - necklaces, stockings, ornamental penknives...
Though cinemas were morphing into 'picture palaces' at this time, the likely price of such gaudy treats would have put Candy Cushions beyond the reach of the average cinemagoer. Though the 'audience' in this film are happy to splash the cash, we'll stick to the popcorn.
Pioneers of Screen Advertising
Almost from the dawn of film, advertising was a part of the filmgoing experience. This collection showcases some of screen advertising's earliest steps, as companies learnt to mimic the evolving forms of film comedy, drama, documentary and animation with the careful addition of their product as co-star.
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16 videos in this collection
Rudge-Whitworth - Britain's Best Bicycle
Girls Packing Soap
Changing Hues
Trojan Car Advert
Mr.........Goes Motoring
Cinema Commercial - Candy Cushions
The Tale of the Amp-lion
The Boy Who Wanted to Make Pictures
Looking Ahead
Does Your Wife Know?
Ransomes Trolley Buses
Barbara's Secret
Transporting Loads - With or without Roads
Sound Advice
