Trojan Cars

Trojan Cars


There's no need to renew your socks with the Trojan Utility Car - you simply can't afford not to have one!

The quirky Trojan Utility Car was anything but conventional. A dish-shaped tray housed the engine and gear box underneath the seats, which also doubled up as the chassis. The car's transmission utilised a chain to drive the already antiquated solid tyre wheels. To prove how economical the car was, the company championed the slogan "Can you afford to walk?" and calculated that, over 200 miles, it would cost more in shoes and socks than it would to go by Trojan!

We'd dearly love to know the locations used in this film, which covers many miles. A busy street with Tudor-style buildings and a cathedral or castle in the background, an LNER east coast express train and an Ayrshire motor dealer... Can you help?


Tags

From the collection

Pioneers of Screen Advertising

Almost from the dawn of film, advertising was a part of the filmgoing experience. This collection showcases some of screen advertising's earliest steps, as companies learnt to mimic the evolving forms of film comedy, drama, documentary and animation with the careful addition of their product as co-star.
NULL

16 videos in this collection

One of the earliest surviving British adverts
1

The Spirit of His Forefathers

A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.
2

Rudge-Whitworth - Britain's Best Bicycle

3

Girls Packing Soap

4

Changing Hues

5

Trojan Car Advert

6

Mr.........Goes Motoring

7

Cinema Commercial - Candy Cushions

8

The Tale of the Amp-lion

9

The Boy Who Wanted to Make Pictures

10

Looking Ahead

11

Does Your Wife Know?

12

Ransomes Trolley Buses

13

Barbara's Secret

14

Transporting Loads - With or without Roads

15

Sound Advice

16

The Economist

View full collection