Trojan Cars

Trojan Cars

There's no need to renew your socks with the Trojan Utility Car - you simply can't afford not to have one!

The quirky Trojan Utility Car was anything but conventional. A dish-shaped tray housed the engine and gear box underneath the seats, which also doubled up as the chassis. The car's transmission utilised a chain to drive the already antiquated solid tyre wheels. To prove how economical the car was, the company championed the slogan "Can you afford to walk?" and calculated that, over 200 miles, it would cost more in shoes and socks than it would to go by Trojan!

We'd dearly love to know the locations used in this film, which covers many miles. A busy street with Tudor-style buildings and a cathedral or castle in the background, an LNER east coast express train and an Ayrshire motor dealer... Can you help?

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Pioneers of Screen Advertising

Almost from the dawn of film, advertising was a part of the filmgoing experience. This collection showcases some of screen advertising's earliest steps, as companies learnt to mimic the evolving forms of film comedy, drama, documentary and animation with the careful addition of their product as co-star.

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16 videos in this collection

One of the earliest surviving British adverts

The Spirit of His Forefathers

  • 1900
A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.

Rudge-Whitworth - Britain's Best Bicycle

  • 1902

Girls Packing Soap

  • 1898

Changing Hues

  • 1922

Trojan Car Advert

  • York
  • 1926

Mr.........Goes Motoring

  • 1925

Cinema Commercial - Candy Cushions

  • 1920

The Tale of the Amp-lion

  • 1925

The Boy Who Wanted to Make Pictures

  • 1924

Looking Ahead

  • 1930

Does Your Wife Know?

  • Kingston Upon Thames
  • 1930

Ransomes Trolley Buses

  • Maidstone
  • 1929

Barbara's Secret

  • Devon
  • 1923

Transporting Loads - With or without Roads

  • 1920

Sound Advice

  • 1931

The Economist

  • 1921
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