Northumberland Challenge
From the collection of
RRS James Clark Ross
- Wallsend
- 1992
Northumberland Challenge
Towering achievements can be yours if you make your way to Northumberland to join a world class venture.
The Northumberland Castles Challenge is a virtual road race run over seven consecutive days and 74.6 miles. Competitors run between castles at Bamburgh, Dunstonburgh, Warkworth, Alnwick, Chillingham, Ford, Lindesfarne, and then back to Bamburgh. The event proved such a success for tourism in the region that it spawned a triathlon, a half marathon, and sailing competition around some of the same locations.
Produced for Northumberland County Council to encourage new business and industry to region by linking this initiative to the 'Northumberland Castle Challenge', a series of road races featuring high-class international runners such as local legend Steve Cram. Several business cases studies are featured as well as interviews with the world class athletes Carl Lewis and Linford Christie about why they like to compete in the region.
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The North East in Business
Bigger and better is the motto of the North East: businesses build to outstrip European rivals and sporting events are world-class.
After the loss of many crucial industries from the area in the 1980s, the North East began the slow but steady process of rebuilding. Heavy industry was replaced in part by tourism, and overseas manufacturers saw the benefits of operating in the region. However, not all of these developments were long-lived, and the struggle to replace traditional industries with entirely new sources of prosperity continues.
10 videos in this collection
1
RRS James Clark Ross
2
The Power to Deliver
3
Northumberland Challenge
4
Moving Ahead
5
A Stroke of Inspiration
6
Millennium Travellers
7
Part of Sunderland Life
8
The New Red Mall
9
Tyne and Wear Foundation
10