Child Road Safety: Quiet Grave
There's a quiet grave in the middle of this leafy suburban roadway.
Birds tweet around a quiet and peaceful grave in the middle of a leafy suburban street. This effective public information message highlights the statistic that 30,000 children are killed or injured on the road every year. What's more, two thirds of these incidents are reported to happen on safe quiet roads. A powerful message as a car breaks the tranquil silence and smashes through the grave in the centre of the highway, 'There's no such road as a safe road'.
Public information film warning drivers to kill your speed, not a child.
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Be Careful Out There!: Public Information Fillers
How the COI used wit, imagination and fear to keep us out of harm's way.
For over 60 years, the Central Office of Information gently persuaded, humorously cajoled and even terrified us in the name of keeping us safe and well. The COI oversaw all kinds of government messaging in print, posters and radio as well as film and video, and much of it bypassed the British public (intended to encourage trade or other overseas interests, or as training for officials).
But the COI is best remembered for its public safety campaigns, especially its 'public information fillers': short, direct messages warning us off myriad dangers, from cigarettes to slippery floors, fireworks to fridges, and shown in advert breaks on big screen or small. Many fillers from the 1970s and 80s - like Charley Says, the Green Cross Code Man and The Spirit of Dark and Lonely Water - are now considered classics, enjoyed by generations who weren't even born when they were made.
This collection takes up the story after that 'golden age', and sees the COI enter the digital era. In the process, the public information fillers took on a new visual sheen and their makers embraced a new bag of video tricks. But they also faced off new dangers, from the distractions of texting while driving to the menace of online predators. Ultimately, though, the COI met a foe it couldn’t fight, when at the end of 2011 it closed after 65 years, a victim of the coalition government's austerity.
13 videos in this collection
1
2
Close To The Edge
3
Action 2000: Booklet As Hero
4
Eyes
5
Adult Basic Skills: Entrance
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Child Road Safety: Quiet Grave
7
Child Trust Fund
8
Meningitis - A Race against Time
9
Solvents: A Parent's Guide compilation
10
Child Internet Safety
11
Shop Safely on the Net: Virtual Mail (BSL / subtitles)
12
Mobile Phones: Text
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