Child Trust Fund
A footballer? An astronaut? Who knows what the future holds - but the government wants to ensure you are prepared.
Towards the tail end of the existence of the government communication agency the Central Office of Information, the tone of public information films shifted. In the early 2000s, COI communications began to mirror the tone of commercial advertising. This short 'filler', made on behalf of the Inland Revenue, alerts the public to a government programme to support parents to create a trust fund for the children.
Mirroring the dulcet narration and aesthetics of bank advertising, this humorous infomercial features the recognisable commentary of renowned football commentator Clive Tyldesley.
Public information film about the Child Trust Fund scheme.
Tags
Be Careful Out There!: Public Information Fillers
13 videos in this collection
Close To The Edge
Action 2000: Booklet As Hero
Eyes
Adult Basic Skills: Entrance
Child Road Safety: Quiet Grave
Child Trust Fund
Meningitis - A Race against Time
Solvents: A Parent's Guide compilation
Child Internet Safety
Shop Safely on the Net: Virtual Mail (BSL / subtitles)
Mobile Phones: Text