Close To The Edge

Close To The Edge


The COI updates 'The Message' on road safety, via Grandmaster Flash and a photocopier.

You know that cutting edge has become mainstream when it is appropriated by the civil service. Grandmaster Flash and the Furious Five's 'The Message' is a landmark of socially engaged hip-hop with an almost documentary ethos, and the accompanying video had a skit ending in which the group are arrested and forced into a police car. Released in August 1982, it spent two weeks at number 8 in the UK charts and topped NME's singles of the year list, making enough of a popular impact to come to the attention of the Central Office of Information.
This 1984 road safety short takes the beats of the original wholesale and strips the lyrics of their teeth to tell the tale of Johnny, who risks his feet and crisp white Nikes before getting an abrupt lesson in crossing the road safely. 'Xerography' had been used in animation since the 1950s, and here live action film frames are photocopied and recoloured to give a neat graphic finish that fits with the graffiti version of the slogan, "Stop! Think".

Semi-animated road safety figure with graffiti-style graphics, using the a reworded version of the Grandmaster Flash and the Furious Five song "The Message"


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From the collection

Be Careful Out There!: Public Information Fillers

How the COI used wit, imagination and fear to keep us out of harm's way.
For over 60 years, the Central Office of Information gently persuaded, humorously cajoled and even terrified us in the name of keeping us safe and well. The COI oversaw all kinds of government messaging in print, posters and radio as well as film and video, and much of it bypassed the British public (intended to encourage trade or other overseas interests, or as training for officials). But the COI is best remembered for its public safety campaigns, especially its 'public information fillers': short, direct messages warning us off myriad dangers, from cigarettes to slippery floors, fireworks to fridges, and shown in advert breaks on big screen or small. Many fillers from the 1970s and 80s - like Charley Says, the Green Cross Code Man and The Spirit of Dark and Lonely Water - are now considered classics, enjoyed by generations who weren't even born when they were made. This collection takes up the story after that 'golden age', and sees the COI enter the digital era. In the process, the public information fillers took on a new visual sheen and their makers embraced a new bag of video tricks. But they also faced off new dangers, from the distractions of texting while driving to the menace of online predators. Ultimately, though, the COI met a foe it couldn’t fight, when at the end of 2011 it closed after 65 years, a victim of the coalition government's austerity.

13 videos in this collection

A woman has broken down on the hard shoulder, but has she followed the right advice?
1

Road Safety: Hard Shoulder

The COI updates 'The Message' on road safety, via Grandmaster Flash and a photocopier.
2

Close To The Edge

Public information short with Nick Ross reassuring the public there is no need for nightmares about the Millennium Bug.
3

Action 2000: Booklet As Hero

A disturbing special effect sets the tone and message for the UK's first national drug driving campaign
4

Eyes

Effective example of the 'Get Rid of Your Gremlins' campaign aimed at improving adult literacy and numeracy.
5

Adult Basic Skills: Entrance

There's a quiet grave in the middle of this leafy suburban roadway.
6

Child Road Safety: Quiet Grave

A footballer? An astronaut? Who knows what the future holds - but the government wants to ensure you are prepared.
7

Child Trust Fund

Film sponsored by the Meningitis Society explaining the symptoms and treatment of Meningitis in children and young adults.
8

Meningitis - A Race against Time

Harrowing public information campaign aimed at kids and parents.
9

Solvents: A Parent's Guide compilation

''Stranger danger' takes a sinister new form in this chilling public information film.
10

Child Internet Safety

Safely navigating the new virtual high street.
11

Shop Safely on the Net: Virtual Mail (BSL / subtitles)

'Switch it off before you drive off' - an urgent message for drivers from the dawn of the mobile phone era.
12

Mobile Phones: Text

Simple and devastatingly effective, a key advert from the UK's first major AIDS awareness campaign.
13

AIDS: Iceberg

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