Close To The Edge
The COI updates 'The Message' on road safety, via Grandmaster Flash and a photocopier.
You know that cutting edge has become mainstream when it is appropriated by the civil service. Grandmaster Flash and the Furious Five's 'The Message' is a landmark of socially engaged hip-hop with an almost documentary ethos, and the accompanying video had a skit ending in which the group are arrested and forced into a police car. Released in August 1982, it spent two weeks at number 8 in the UK charts and topped NME's singles of the year list, making enough of a popular impact to come to the attention of the Central Office of Information.
This 1984 road safety short takes the beats of the original wholesale and strips the lyrics of their teeth to tell the tale of Johnny, who risks his feet and crisp white Nikes before getting an abrupt lesson in crossing the road safely. 'Xerography' had been used in animation since the 1950s, and here live action film frames are photocopied and recoloured to give a neat graphic finish that fits with the graffiti version of the slogan, "Stop! Think".
Semi-animated road safety figure with graffiti-style graphics, using the a reworded version of the Grandmaster Flash and the Furious Five song "The Message"
Tags
Be Careful Out There!: Public Information Fillers
13 videos in this collection
Close To The Edge
Action 2000: Booklet As Hero
Eyes
Adult Basic Skills: Entrance
Child Road Safety: Quiet Grave
Child Trust Fund
Meningitis - A Race against Time
Solvents: A Parent's Guide compilation
Child Internet Safety
Shop Safely on the Net: Virtual Mail (BSL / subtitles)
Mobile Phones: Text