Outsize Fashion for 'Checkout'

From the collection of

East Anglian Film Archive at the University of East Anglia

The East Anglian Film Archive, the UK's first regional film archive, offers a unique record of the East of England's social and cultural history. As part of the University of East Anglia, we continue to lead moving image heritage research and inspire audience participation through community projects and events. Our collections represent a broad range of amateur and professional creativity, from 1896 to the present day.

Outsize Fashion for 'Checkout' (About Anglia)

East Anglian Film Archive at the University of East Anglia
18 Nov 1986
Sound

Interview about the problem finding larger sizes and flattering styles for the larger woman.

At a shopping centre, reporter Tony Adams talks to Valerie Hancock who describes herself as being of larger stature. She says the shops are not catering for larger people, it is difficult to find clothes larger than size 20, and the shapes and patterns are not flattering. She suggests that larger shop chains like British Home Stores, The Co-op, Debenhams and Marks and Spencer try a range for women in sizes 20 - 30.

This video was filmed to be shown as part of the 'Checkout' consumer feature within Anglia Television early evening news programme About Anglia.

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From the collection

What We Wore

Fashion takes enormous strides forward in 20th century Britain.

From the Tudor court to the Georgian dandy, Britain has long cultivated a passion for fashion, but the late 20th century saw things step up a gear. New generations of talent emerged, whose idiosyncratic style democratised fashion for a younger crowd and helped sell ‘Cool Britannia’ to the world - long before that term was coined. In the 1960s, progress was catalysed by the ‘Swinging London’ of Biba and Mary Quant, followed by the Punk movement a decade later. Designers drew inspiration not just from contemporary subcultures but also from established craft traditions across the UK – in some cases helping to revive cottage industries at risk of dying out. The dawn of the 1980s saw the rise of avant-garde pioneers (Zandra Rhodes, Vivienne Westwood), reimagined Savile Row tailoring (Tommy Nutter) and the upscale yet quintessentially British chic of Jean Muir and Bruce Oldfield – a favourite of Diana, Princess of Wales, who gifted British fashion a truly global platform.

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