Briefing [09/04/1984]
From the collection of
From the collection of
How can the attractions of Northumberland ever hope to compete with York's new Disneyfication of history?
From the moment developers on the Coppergate building site in York found Viking-era archaeology, the race was on to discover as much about the settlement as possible before a new shopping centre was built on the land. However, the site had a guardian angel in the form of Constable Ian Skipper, a businessman who took an interest in the project and wanted to fund an ongoing archaeological dig.
With his help the York Archaeological Trust were able to raise money to create a revenue-generating visitor attraction in the basement of the new shopping centre, which would not only save the archaeology, but also fund future digs in the city. The Jorvik Viking Centre remains a successful tourist attraction and has welcomed nearly 20 million visitors since opening in 1984.
In this edition of Briefing, the importance of tourism in the northeast: one of the region's biggest employers. Kevin Roundtree reports from York following the opening of the Jorvik Viking Centre, and asks, what are the benefits tourism has brought to the city, and what are the drawbacks? Are other tourist sites, such as Beamish Museum in County Durham and Hadrian's Wall in Northumberland, losing out, and if so, what can be done about it?