Food for Thought

From the collection of

Launched in 2000, Northern Ireland Screen’s Digital Film Archive spans from 1897 to the present day and currently contains an ever-expanding catalogue of 13,000 items. It comprises material from a variety of depositors including feature films, sport, documentaries, animation, amateur footage, light entertainment, and a significant proportion of broadcast material from the UTV Archive.

Food for Thought

Northern Ireland Screen's Digital Film Archive
Belfast
Sound
5m

Hangry animals demand better grub in this bizarre advert by E.T. Green

What has the animals on Henry's farm talking in Northern Irish accents? Could it be that they know why Tommy Mullen's livestock are a picture of health and stamina? Discover the magic of E. T. Green's and see inside their mill in Donegal Quay before returning to Henry's farm to see if his livestock will get what they were asking for.

This film comes from the E.T. Green collection held by Wadell Media Ltd. Explore the Britain on Film map to discover more films commissioned by E.T. Green to caputure rural life in Northern Ireland.

Near Your Local Cinema

Local goods for local people! Screen advertising wasn’t all national brands and chain stores.

Purpose-built cinemas began appearing around Britain shortly before WWI, booming in popularity during the War and developing into the ‘picture palaces’ of the 1920s - when adverts jostled for space alongside newsreels before the main feature. Local businesses were quick to see the potential of a big screen and a captive audience to promote their wares.

While they didn’t have access to the budgets of the national brands, regionally-specific businesses had the benefit of that personal touch. Products and services evolved over time, but that scratchy ad for your local Indian restaurant, so integral to the cinema-going experience into the 1990s, had its roots in the booming entrepreneurship of the industry many decades before.