Collection
Near Your Local Cinema
Local goods for local people! Screen advertising wasn’t all national brands and chain stores.
Purpose-built cinemas began appearing around Britain shortly before WWI, booming in popularity during the War and developing into the ‘picture palaces’ of the 1920s - when adverts jostled for space alongside newsreels before the main feature. Local businesses were quick to see the potential of a big screen and a captive audience to promote their wares.
While they didn’t have access to the budgets of the national brands, regionally-specific businesses had the benefit of that personal touch. Products and services evolved over time, but that scratchy ad for your local Indian restaurant, so integral to the cinema-going experience into the 1990s, had its roots in the booming entrepreneurship of the industry many decades before.
29 videos in this collection
J White and Sons Ltd the Furniture Specialists Chesterfield
Cinema Commercial for Jewellers
Local Trader's Gazette
Local Cinema Advertisements - Ammanford
Local Cinema Advertisements - Port Talbot
[Star Picture House Advertisments]
Youngers Shoppers' Gazette (Ilkeston ca 1942)
Local Cinema Advertisements - Blaenau Ffestiniog and Merthyr
Food for Thought
Piping Hot! Eastern Electricity Cinema Advertisement
Kennedy's Bread
Buckley's Welsh Ale
Dingles of Plymouth
Millbay Laundry
Red Funnel Ferries
News in the Making
Merryweather Menswear, Newmarket
Local Cinema Advertisements - North Wales
Ward’s Shoes: Sealed Leather Soles for Men
Ward’s Shoes: Supa Dukes Commercial – Adventure Playground
Fun at Rhyl
"Out West" Norwich Union Cinema Advertisement
Vistafjord Exclusive Cruises
Enterprise - Allen, Brady & Marsh Advertising
Advertising on Bin Bags
Cinema Commercial for Charbonnier Red
Pye Cinema & TV Advertisement starring John Cleese
