Keep Them Safe, Keep Them Happy
- Norwich
- 1939
A curious blue lake, a wonder tablet, a river boat and a picnic essential - sounds like the beginning of a story!
At the height of WWII, focusing on a blue lake in Switzerland which is a haven for trout seems a slightly odd topic for a Home Front news magazine - but Signs of the Times specialised in very short points of interest exactly like this. Other items include a mention for Elasto, the wonder tablet for joints, a variant of which is still available today. A tall mast on a river barge has a novel way to tackle low bridges - and the narrator doesn't hold back with the puns. Finally, audiences are reminded that it's essential to get the most out of wheat during the war, so ask your baker for National Wheatmeal Bread!
The Blitz receded after May 1941, but even after the Battle of Britain, the nation faced a barrage of incendiary bombs, V-1s and V-2s. While young men fought Axis powers across three continents, their families listened anxiously to the wireless, while many worried too about children far from home. But in the face of the destruction, sirens, blackouts and hours in shelters, the now-legendary 'Blitz spirit' kept despair at bay. Britain held her nerve thanks to mutual support, defiance and wit - plus a good grumble and as many cups of tea as rationing allowed.