Keep Them Safe, Keep Them Happy
- Norwich
- 1939
The key word in the book of fashion is simplicity
Modelling wartime fashion is all about simplicity and elegance. Daytime elegance can be achieved without any extra trimmings thanks to good design. Evening elegance is all down to good lines, restrained make-up and a whisper of perfume to complete the look. Of course, the best foundation for that restrained make-up would be Knights Castile toilet soap, wouldn't it?
The Blitz receded after May 1941, but even after the Battle of Britain, the nation faced a barrage of incendiary bombs, V-1s and V-2s. While young men fought Axis powers across three continents, their families listened anxiously to the wireless, while many worried too about children far from home. But in the face of the destruction, sirens, blackouts and hours in shelters, the now-legendary 'Blitz spirit' kept despair at bay. Britain held her nerve thanks to mutual support, defiance and wit - plus a good grumble and as many cups of tea as rationing allowed.