Heinz: Egg Box

1983
Sound
1m

Look out eggs, there's a new meal in town. Behold the future of cooking - boil-in-the-bag!

When you can boil plastic-encased mush, why would you need anything as primitive as an egg? This advert for the Heinz Take 5 range presents the evolution of cooking 80s-style, when the digital watch was still seen as a pretty nifty development. The intense studio lighting and set-ups are typical of the period, with intense process removing any trace of the organic in both the product and the way it is presented.

An advertisement for Heinz 'Take 5' quick meals with the slogan 'Take an old
idea in quick meals, take a new idea from Heinz'.

Tastes Great!

A smorgasbord of culinary delights and thirst-quenching refreshment awaits in this collection of food and drink adverts.

You are what you eat? Advertisers have long presented our food choices as much more than just a cure for hunger, but as a key lifestyle decision. The right purchase can help make you who you want to be; keep you and your kids happy, fit and healthy; save you time and keep you on the go; or impress your dinner party guests of your 'home cooking' skills - all as part of a balanced diet, naturally. And for liquid refreshment, try our choice of soft, hard, hot and cold drinks commercials, offering everything from social pick-me-up to elixir of family contentment. Cheers!