Carling Black Label Bike Girl

1971
Sound

Men and women enjoy a beer together in this atypical 1970s ad.

A young woman delivering cans of beer to various social events by bicycle - and being leered at en route - isn't the most progressive premise. Yet this Carling Black Label ad is less guilty of the sexism still dominating British advertising in the 1970s than many other examples. Both men and women are seen enjoying beer, a drink overwhelmingly marketed at men - even today. Brewed in the UK by Bass Charrington, Carling Black Label's success was fuelled by its availability in cans. The Black Label moniker was later dropped, but remains in use in countries including Canada and South Africa.

Advert. A young woman on a bicycle delivers Carling Black Label to various
social events.

Tastes Great!

A smorgasbord of culinary delights and thirst-quenching refreshment awaits in this collection of food and drink adverts.

You are what you eat? Advertisers have long presented our food choices as much more than just a cure for hunger, but as a key lifestyle decision. The right purchase can help make you who you want to be; keep you and your kids happy, fit and healthy; save you time and keep you on the go; or impress your dinner party guests of your 'home cooking' skills - all as part of a balanced diet, naturally. And for liquid refreshment, try our choice of soft, hard, hot and cold drinks commercials, offering everything from social pick-me-up to elixir of family contentment. Cheers!