Look Here looks at the nature of advertising funding models on television. The programme reveals the expenses of advertising on television. These intersect with population density across the country, as revenue is more expensive in London than in the regions. Channel 4 was intended for a smaller audience than BBC 1 or ITV, aiming not at a mass audience but to cater for interests ignored by the traditional channels. The structure of the company is analysed.

The second part of the programme is produced to mark the international year of disabled people, 1981, an initiative by the UN for a global call to action to increase coverage of and amplify the need to equalise opportunity for disabled people. Accordingly, this part of the programme challenges the tone and nature of the scope of representations of disability on British television.