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Are You Up for It?

From the collection of

North East Film Archive

The North East Film Archive, based at Teesside University, save and celebrate the screen heritage of the North East of England. At the heart of their collection are films made by, and for, local people, reflecting and representing the communities, places and distinctive identity of the region. Together with their sister archive in Yorkshire they form the Yorkshire and North East Film Archive, a unique pan-regional resource with over 75,000 moving image artefacts, part of York St John University. They unlock the collections for artists, academics, curators, programmers, researchers, and producers to reveal compelling stories from the vaults. www.yfanefa.com

Are You Up for It?

A controversial brand slips into schools by stealth, but will its phoney health credentials ever be exposed?

Sunny Delight (or 'Sunny D') was a high-sugar, orange flavoured drink launched in the UK by Proctor and Gamble in 1998. Within 18 months of its release, it had become the third most popular beverage on sale in the UK after Coca-Cola and Pepsi. The brand's heavy TV advertising marketed it as "the great stuff kids go for"", with an implication that it offered a health benefit over carbonated soft drinks.

With a £10 million marketing budget the brand targeted children and mums through a variety of platforms, including branded schools activity packs. However, sales plummeted after the health watchdog the Food Commission condemned it as a high-sugar 'con'.

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From the collection

Educating the North East

Schools and colleges make the most of the fresh opportunities the new millennium brings.

For generations schools in the North East have prepared young people for careers in heavy industry, coal mining or the merchant navy. But with a change in the employment landscape towards the end of the 20th century educators have had to innovate to find new ways to prepare students for unpredictable futures and broader horizons.

10 videos in this collection

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It's Your Life

  • Middlesbrough
  • 1995
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The Power of Partnership

  • North Shields
  • 1996
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Apprenticeships Return to Tyneside

  • Wallsend
  • 1996
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The Hermitage School

  • Chester-Le-Street
  • 1996
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Riverside Early Years Training Centre

  • North Shields
  • 1996
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We're in Business

  • Middlesbrough
  • 1996
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Are You Up for It?

  • Washington
  • 1999
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Ariel Stains and Science

  • Forest Hall
  • 2001
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Education for all Walks of Life

  • Billingham
  • 2002
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Student Life

  • Newcastle upon Tyne
  • 2004
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