Are You Up for It?
From the collection of
From the collection of
A controversial brand slips into schools by stealth, but will its phoney health credentials ever be exposed?
Sunny Delight (or 'Sunny D') was a high-sugar, orange flavoured drink launched in the UK by Proctor and Gamble in 1998. Within 18 months of its release, it had become the third most popular beverage on sale in the UK after Coca-Cola and Pepsi. The brand's heavy TV advertising marketed it as "the great stuff kids go for"", with an implication that it offered a health benefit over carbonated soft drinks.
With a £10 million marketing budget the brand targeted children and mums through a variety of platforms, including branded schools activity packs. However, sales plummeted after the health watchdog the Food Commission condemned it as a high-sugar 'con'.
An educational film produced for primary school teachers as part of a promotion for the 'Sunny D 3x3' schools pack and sports programme. Presented by television presenter Helen Chamberlain and English basketball player Steve Nelson, the film highlights the content of the school packs which are designed to help teach children how to play basketball as part of Key Stage 2 National Curriculum. The film was made participation of staff and pupils of Lambton Primary School in Washington.