I Look Like This
Rewarding, sensitive documentary exploring video dating
Somewhere between the era of newspaper lonelyhearts columns and the arrival of Tinder, there was video dating. This subtle, rewarding ITV documentary by Czech-born writer-director Jana Boková takes us inside the London-based Video Match agency, and follows a selection of hopefuls looking for love via VHS tape.
27-year-old Joe ('a Virgo, but I have the characteristics of a Leo'), plays with a steel band and is looking for 'a warm, intelligent, mature woman who knows how to treat a man like a man'. Bored hotel receptionist Judy likes music, dancing and going to the cinema, and is looking for someone 'a bit crazy'. Jenny has had enough of casual flings and now wants a 'steady loving relationship', with 'a kind, affectionate, sincere kind of person'. As for Alf, it's lonely being a single dad, but is he looking for a companion, or just a mother for young Shane? All these - and several others - bravely submit not only to Video Match's camera, but to the Granada television crew's, too.
We get some insight into how the agency operates from its slightly drab office, with its tiny waiting room, where clients make awkward small talk about their hopes and experiences. Within the inner sanctum, soft-spoken agency boss Stephen, who handles both the camera and the video player, gently coaches them on how to 'do a television commercial for yourself', or helps them appraise any candidate on the screen.
The succession of loveseekers do their best to put on a cheerful face for the videotape, but beneath at least some of the awkward smiles lie heartbreak and pain. One woman is still raw from a broken relationship with a selfish man and an unwanted abortion; another pines for lost happiness and longs to replace her electric blanket with some human warmth.
Made for the prestigious Granada documentary strand This England, I Look Like This is an early work by Czech-born writer-director Jana Boková. She went on to enjoy an international career spanning four decades. She is married to fellow-documentarist Leslie Megahey.
Granada had built a reputation for groundbreaking observational documentaries since the late 1950s, with work by filmmakers including Denis Mitchell, Michael Grigsby, Tony Palmer and Norman Swallow, all of whom made films for This England.