Helping The Earth: Cry
Hand-painted campaign film informs the public of the link between domestic energy consumption and global warming.
Helping the Earth Begins at Home was a pioneering 1991 campaign backed by the Department of the Environment, funded to the tune of over £10 million to raise awareness of the impact that domestic energy use has on global warming.
One of the first campaign films of its kind, this lush, hand-painted film from artist (and later film director) Charlie Paul is poignant and persuasive, using bold colourful images to communicate its message.
Paired with nursery-rhyme narration delivered by a child actor, it emphasises the innocence and precarity of the environment in the face of a potential industrial apocalypse – before offering a glimmer of hope in the assertion that “it’s not too late yet”.
Climate Challenges: Environmental Issues on Screen
How green causes have been covered and communicated on screen, from acid rain to global warming.
Issues related to climate and the environment are never far from the forefront of public debate and, from the 1990s onwards, the topic of global warming was brought very close to home by a succession of government campaigns tasked with raising awareness about the impact our everyday energy use has on the world around us.
To encourage us to use our cars less, or turn down our thermostats, or adopt a series of energy efficiency guidelines, the powers that be corralled all the ingenuity of the creative sector. And so, be they painted, celeb-filled, funny, heart-breaking or stop-motion animated, these short films appealed to our hearts (and our bank balances) in a bid to save the planet.
This collection places these public information films in dialogue with other environmentally-minded works, ranging from activism to news reports, children's programming to industrial films, to fill out a complex and wide-ranging story that has never been more relevant.
28 videos in this collection
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Are You Doing Your Bit? Campaign 1999/2000
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UNEP Conference: Ozone
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DEFRA Climate Challenge
Act on CO2: Standby & Loft
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Act on CO2: Ice Caps
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Act on CO2: Chimney
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Act on CO2: Bedtime Story
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Home Energy Efficiency: Stairs
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Home Energy Efficiency: Rug
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Home Energy Efficiency: Faint - COI/Env/I302/010
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Energy Efficiency: Dancer
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Ozone Alert
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Go Wild! [19/12/91]
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Wake Up, Freak Out, Then Get a Grip
Ash Sarkar x Extinction Rebellion: Lovebomb the Cops?
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Gaia
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Scientists Link Pollution and Climate
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Emission Impossible
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Acid Rain - The Quiet Killer
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Nationwide Study on Acid Rain
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Wind Energy
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Managing Energy: Films to Help You
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Making Tracks Without Footprints
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Eye to the Future
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Green Issues
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This Earth the Inheritance
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