Think of the Future

1 Jan 1956
Sound
8m

A highly animated answer to the question of rising living standards.

What's the secret of rising living standards? Our hero is George, an animated everyman, who learns the answer to that ever-important question. This crisp cartoon contribution to both the UK and the Europe-wide productivity campaign is executed with characteristic style and wit by Britain's leading animation producers Halas and Batchelor.

Animation is perhaps the most flexible of call ommunication tools, especially useful for simplifying complex stories while crossing culture and language barriers. Both background and character design are here kept engaging and generic enough to work in any Western European country, while the soundtrack can easily be translated into multiple languages.

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Halas & Batchelor

Celebrating the vital and varied work of the pioneering British animation studio

Halas & Batchelor Cartoon Films were a defining force in British animation for more than five decades. Founded in 1940 by the Hungarian-born John Halas and Watford-born Joy Batchelor, the company progressed from producing cinema advertisements to creating vital public information films during and after the Second World War, before producing Britain's first animated feature film, Animal Farm, in 1954.

Whether working in advertising, children's television or independent short films, Halas and Batchelor championed animation as both a commercial enterprise and an art form. Though more than the story of John and Joy, their vision, advocacy and innovation helped shape the careers of generations of artists and practitioners, while bringing a broad range animated storytelling to audiences on screens both large and small.