Pepsodent Twink: Tennis Girl

1955
Sound
1m

Worried about losing your good looks on the tennis field? No need with Twink!

Twink curls really last, so there's no need for you to be worried about your good looks on the tennis court. For sporting types worried that their stylish hairstyle might not last the game - Twink has the answer!

Advertising film for Pepsodent toothpaste/denture cleaning products.

What Women Want?

Caring mums, hard-working housewives or independent, fun-loving 'new women' - the female consumer has long been a target of screen advertising.

In the cause of selling anything from baked beans to washing powders to all manner of labour-saving devices, advertisers have promised to make women's lives easier and to help them build happy homes and successful relationships.

There's no getting past the fact that women have all-too often been patronised and objectified by a male-dominated advertising industry. But screen advertising also tells (and sells) a more positive story of social progress for women, with increasing social and economic independence. This collection tracks the ups and downs of female empowerment in the 20th century, with its false steps as revealing as its forward ones.