Tips with Jeanne Heal

1950
Silent
5m

Take a tip from Googie Withers and friends and save the pounds.

A fast and funny advertising magazine film, in which Jeanne Heal reveals the winning housekeeping tips sent in by the public, with the winners receiving £25. Along the way she not-so-subtly sneaks in plugs for Horlicks, Lux and Persil. British star Googie Withers adds a touch of glamour, swearing that Lux's toilet soap is the key to her complexion.

Advertising magazine presented by Jeanne Heal: features adverts
for Horlicks, Lux Toilet Soap (with Googie Withers) and Persil
washing powder

What Women Want?

Caring mums, hard-working housewives or independent, fun-loving 'new women' - the female consumer has long been a target of screen advertising.

In the cause of selling anything from baked beans to washing powders to all manner of labour-saving devices, advertisers have promised to make women's lives easier and to help them build happy homes and successful relationships.

There's no getting past the fact that women have all-too often been patronised and objectified by a male-dominated advertising industry. But screen advertising also tells (and sells) a more positive story of social progress for women, with increasing social and economic independence. This collection tracks the ups and downs of female empowerment in the 20th century, with its false steps as revealing as its forward ones.