Personalised Books
From the collection of
From the collection of
Looking at the world of tomorrow - as envisioned by the past.
An Ulster Television report on what was a highly novel idea back in 1984 - the ability to create personalised children's books. The reporter asks the company representative about the venture from within his display in a shopping mall. He explains how famous local children's author Sam McAughtry (author of Guess How Much I Love You) has written the story but you can choose to have the names of people you know inserted into it. The book is then printed out and bound in time for shoppers who ordered the book earlier to pick it up on the way home.
McAughtry is interviewed about the inspiration for the story before we are given a demonstration of the book being printed on a rather primitive-looking dot matrix printer. The world of personalised publishing and printing is common now with printing and binding indistinguishable from professional efforts, but this report on what would be considered primitive results today show the first faltering steps into an arena we now take for granted.
Good Evening Ulster was the weekday tea-time local news round-up for Ulster Television throughout much of the 1980s and helped to launch the careers of household names such as Gloria Hunniford and Eamonn Holmes.