Alf Adock is pioneering a scheme for housebound elderly people who need assistance or errands. A card placed in their window requesting 'Postman please call' attracts a visit from any postman on his rounds who is available to help. Meanwhile, in Huddersfield, a hairdresser is visiting housebound elderly people to give them their dignity back with a perm.

A Matter for Concern was a Yorkshire Television current affairs program, hosted by Austin Mitchell and Ann Syrett. Each week they appealed for volunteers in a specific area of charitable work, and interviewed charity bosses about the work volunteers would be expected to undertake.

Austin Mitchell was an academic turned television presenter who was elected as MP for Grimsby shortly after this programme aired. He served as a Member of Parliament from 1977-2015. He briefly changed his name to Austin Haddock to raise awareness of a fishing-related issue in his constituency.