Billed as Britain’s first Asian soap, Family Pride was a continuing drama which ran for two series in the 1990s. It featured stories set among South Asian communities in Birmingham. Initially revolving around the Bedi Family and their import/export business, the series later developed to include the lives of employees and friends. Originally produced by Central Independent Television, Family Pride was broadcast on ITV in the Midlands and shown nationally on Channel 4. It was created by actor and producer Zia Mohyeddin who wanted the show to reflect the lives of British-Asian communities at the time. Much was made in the press at the time of the soap’s focus on middle-class families. Producers of the programme insisted that this was a deliberate attempt to step away from racial and gender stereotypes associated with South Asian characters on television so far. With its emphasis on affluent characters and shift away from typical issue-led soap storylines, Family Pride was unfavourably likened to American soap Dallas and received mixed reviews from the press and public. The programme ultimately failed to appeal to British-Asian or wider audiences. Attempts were made in the second series to introduce more realistic storylines and a wider range of characters but the soap was cancelled in an explosive final episode in 1992.