Disability Discrimination Act: Act Now

1 Jan 2004

Comedian Tim Vine goes beyond his classic one-line jokes to promote the Disability Discrimination Act 2004.

Commissioned by the Central Office of Information, this video tries to get across the 2004 obligations of the Disability Discrimination Act 1995 (DDA) for small business providers.The sarcastic, irascible boss John (Tim Vine) is the business owner. His smart colleague Gina is sent an information video in the post about the DDA. She makes John focus on the benefits of making adjustments for disabled staff and to make reasonable adjustments to their services.

Naturally, after some thoughtful consideration, he takes the credit for any changes that he now plans to make.

Disabled presenter Ade Adepitan narrates the DDA video, which was produced on behalf of the Disability Rights Commission (DRC). The DRC has now been replaced by the Equality and Human Rights Commission.

The video uses real examples from small businesses to reassure service providers that the additional duties and adjustments of the DDA's new duties won't be too burdensome, and can often be low or zero cost.

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