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Eastern Electricity: Piping Hot!

From the collection of

East Anglian Film Archive at the University of East Anglia
The East Anglian Film Archive, the UK's first regional film archive, offers a unique record of the East of England's social and cultural history. As part of the University of East Anglia, we continue to lead moving image heritage research and inspire audience participation through community projects and events. Our collections represent a broad range of amateur and professional creativity, from 1896 to the present day.

Eastern Electricity: Piping Hot!

1950s Technicolor Pearl & Dean produced cinema advert for Eastern Electricity, aimed at the modern housewife and husband.

Produced by Pearl & Dean, Britain's primary cinema advertising company, this 1950s commercial for Eastern Electricity called 'Piping Hot!' uses Technicolor film to persuade the modern housewife and husband that the electric immersion water heater is a revolution in domestic hot water provision.

Produced by Pearl & Dean, Britain's primary cinema advertising company, this 1950s commercial for Eastern Electricity called 'Piping Hot!' uses Technicolor film to persuade the modern housewife and husband that the electric immersion water heater is a revolution in domestic hot water provision.

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