Animated, cartoon characters, aided by speech bubbles, endeavour to interest Port Talbot area's cinema-going patrons in buying goods or services from local businesses. Included is an advertisment for an optician, which prefigures the Specsavers scenarios, in an era when specialist shops and shopkeepers, and the accompanying nomenclature, were commonplace - milliners, fancy drapers, outfitters, grocers and ironmongers.