Starting with views of Westcliffe-on-Sea's residential streets - notable for a distinct lack of cars - we visit various buildings on Southend's seafront and shopping centre - where fashionable shoppers walk along the streets. The resort's famous mile long pier is seen before we return to Crowstone Road. After a quick glimpse of promenaders on the seafront, we see a woman wearing a large hat posing for the camera and standing at the water's edge without getting her feet wet.