Shippam's Real Chicken

From the collection of

Screen Archive South East at the University of Brighton collects, preserves, catalogues and provides public access to its collection of films and magic lantern slides. The collection charts the rise of screen culture in the region and the nation and captures many aspects of life, work and creativity in the South East from the late 19th century to the present day. It is available for research, screenings, creative re-use and commercial access.

Shippam's Real Chicken

Screen Archive South East at the University of Brighton
1955-01-01
Mute

This short advert, made using a rostrum camera, consists of two shots starting with a succulent roast chicken on a serving plate. Graphics appear which form the shape of a Shippam's paste pot which quickly becomes the real thing. The camera zooms in to a close-up of the label which also features the company's trademark.

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