Joules beer

From the collection of

MACE is the strategic lead organisation for screen heritage for the East and West Midlands regions. An independent charity based at University of Lincoln, MACE preserves and makes accessible a collection of more than 100,000 historic moving images representative of the diverse cultures and histories of communities throughout the heart of England from the Lincolnshire coast to the Welsh border.

Joules beer

Media Archive for Central England
Stone
1971-06-03
Sound
3m

In 1971 and after two hundred years of brewing the end was in sight for a famous Staffordshire beer. Joules' Stone Ale had been a familiar name across the region for generations but since a take-over by Bass Charrington the previous year the slow demise for traditional beer had started. Alan Jones speaks to drinkers in Stone about how the bottom has fallen out of their world.

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