Heinz: Egg Box

Heinz: Egg Box


Look out eggs, there's a new meal in town. Behold the future of cooking - boil-in-the-bag!

When you can boil plastic-encased mush, why would you need anything as primitive as an egg? This advert for the Heinz Take 5 range presents the evolution of cooking 80s-style, when the digital watch was still seen as a pretty nifty development. The intense studio lighting and set-ups are typical of the period, with intense process removing any trace of the organic in both the product and the way it is presented.

An advertisement for Heinz 'Take 5' quick meals with the slogan 'Take an old
idea in quick meals, take a new idea from Heinz'.


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