Portentous imagery and John Hurt's grave voiceover define this key film from a £5 million campaign to combat the AIDS epidemic.

John Hurt narrates this highly-charged and doom-laden advertisement from the first major UK AIDS awareness campaign, launched in early 1987. A cliff-face explodes in slow motion; an industrial drill bores into a huge block of rock; the word 'AIDS' is chiselled into the polished surface of a granite headstone and a 'Don't Die of Ignorance' leaflet drops onto the surface along with an elegiac bouquet of white lilies. The solemnity of the accompanying voice-over quells any vestiges of ambiguity.