Kennedy's bakery builds its brand with this catchy television advert. Like the bread this earworm of a jingle is a fond favorite for many who grew up in Belfast. But bread wasn't the only thing baked in the Beechmount Avenue ovens. On Christmas Eve mingled with the aroma of baking bread, you could savour the smell of Christmas dinner, as J. B. Kennedy would use his industrial ovens to cook turkeys for local residents.