Bairns-Wear Wools and Woollies - For Boys and Girls

From the collection of

MACE is the strategic lead organisation for screen heritage for the East and West Midlands regions. An independent charity based at University of Lincoln, MACE preserves and makes accessible a collection of more than 100,000 historic moving images representative of the diverse cultures and histories of communities throughout the heart of England from the Lincolnshire coast to the Welsh border.

Bairns-Wear Wools and Woollies - For Boys and Girls

Media Archive for Central England
Sherwood
1960-01-01
Sound

From the days when children's clothes were all made in the UK and not imported from various lower wage economies around the world we have this short and sweet commercial for Bairns-Wear knitwear. Back in the early sixties the Nottingham firm had a 'woollie' available for every child (from birth to teen they say). A tiny snap-shot from an era soon after the teenager was 'born' but before they stopped wearing knitted cardigans to look like dad.

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